WORK
We're big on telling stories. But we'll let our work below do the talking for us.
Brief:
Build a national brand
We set out to build a craft whiskey club that served independently owned distilleries and to help tell their story and showcase their products on a national scale.
The results? They're worth toasting to.
RackHouse Whiskey Club is a subscription box delivering for craft distilleries and for our members in 39 states. Through storytelling, RackHouse isn’t just any old subscription box, we're building a community of premium craft whiskey drinkers.
RackHouse Media is the brains, brawn and creativity behind RackHouse Whiskey Club. It's the same team and we've been there every sip of the way.
Since launching in 2018:
• More than a dozen partner distilleries
• 25,000 followers on social media
• 500,000+ video views
• 250,000+ web page views
• Thousands of subscription boxes shipped nationwide
• National media attention
Brief:
Build a digital presence like it's the roaring 20's
Some talk the talk but few walk the walk.
Iowa Legendary Rye does things the old school way. From distilling in custom 26 gallon Prohibition-era replica stills to aging their rye in 15 gallon barrels, this Carroll County distillery stays true to its bootlegging routes.
RackHouse Media partnered with Iowa Legendary Rye in 2019 building a new website, managing their social media and launching their "Roaring 20s" digital ad campaign.
Results:
257 percent increase in Facebook following
Over 1 million people reached
150,000+ video views
7,500 web views
Local and national media mentions
Brief:
A story out of this world that needed telling
Solar Spirits out of Richland, Washington had a great team, a great concept and some really great products. They needed help letting people know.
Their distillery is 100 percent renewably powered and many of their products are made from cranberries — including their awarding winning vodka, Eclipse Vodka. They're the only distillery in the world that makes vodka out of cranberries. It's a technological feat that required its PhD head distiller and the rest of the team several scientific experiments to perfect. And perfect they did. In 2019, it won Best of Class at the American Distilling Institutes Annual Awards.
RackHouse Media partnered with Solar Spirits in December, 2019. Since then, through a consistent drip of high quality engaging social media content, targeted ad campaigns and ongoing consultation, the distillery has recorded its highest grossing sales in consecutive months.
Results:
• Doubled social media following in first three months
• 250,000+ reached in first five months
• 32,000+ video views in first five months
• Earned local and national media mentions
Brief:
The world's most dangerous whiskey
Buckshee Bourbon had it all. The story. The product. The James Bond-like spokesperson. But it was missing one thing — an online presence.
RackHouse Media worked hand-in-hand with the team at Buckshee, located between Washington D.C. and Connecticut, to build a new website and hook them up with our partner, Speakeasy Co. to provide direct to consumer distribution so more people can drink like a famous adventurer.